Foreign language competence and cultural affinity: a study of UK executives in foreign markets
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 1 June 2002
Abstract
Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.
Keywords
Citation
Swift, J.S. (2002), "Foreign language competence and cultural affinity: a study of UK executives in foreign markets", Cross Cultural Management: An International Journal, Vol. 9 No. 2, pp. 4-24. https://doi.org/10.1108/13527600210797370
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited