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Foreign language competence and cultural affinity: a study of UK executives in foreign markets

Jonathan S. Swift (Senior Lecturer in Marketing at the School of Management, University of Salford)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 June 2002

Abstract

Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.

Keywords

Citation

Swift, J.S. (2002), "Foreign language competence and cultural affinity: a study of UK executives in foreign markets", Cross Cultural Management: An International Journal, Vol. 9 No. 2, pp. 4-24. https://doi.org/10.1108/13527600210797370

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited