Effectiveness of business strategies in the Portuguese culture: an empirical investigation

Abstract

States that owing to foresight and planning by Portuguese business executives, most firms in Portugal survived the difficult 1970s and 1980s and, as a consequence, are stronger in today’s competitive internal and external challenges. Sets out the methodology used and gives data analysis and results in a descriptive way, with the use of explanatory tables. Closes by stating that time‐based differentiation may offer new ways for firms competing in highly differentiated markets.

Citation

Silva, G., Lisboa, J. and Yasin, M.M. (2000), "Effectiveness of business strategies in the Portuguese culture: an empirical investigation", Cross Cultural Management: An International Journal, Vol. 7 No. 4, pp. 33-40. https://doi.org/10.1108/13527600010797156