Effectiveness of business strategies in the Portuguese culture: an empirical investigation

Gabriel Silva (Graduate student at Universidade Coimbra, Portugal)
João Lisboa (Dean of the School of Economics and coordinator of the business programme and is Associate Professor of Management at Universidade De Coimbra)
Mahmoud M. Yasin (Professor of Management at East Tennessee State University)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Publication date: 1 December 2000

Abstract

States that owing to foresight and planning by Portuguese business executives, most firms in Portugal survived the difficult 1970s and 1980s and, as a consequence, are stronger in today’s competitive internal and external challenges. Sets out the methodology used and gives data analysis and results in a descriptive way, with the use of explanatory tables. Closes by stating that time‐based differentiation may offer new ways for firms competing in highly differentiated markets.

Keywords

Citation

Silva, G., Lisboa, J. and Yasin, M. (2000), "Effectiveness of business strategies in the Portuguese culture: an empirical investigation", Cross Cultural Management: An International Journal, Vol. 7 No. 4, pp. 33-40. https://doi.org/10.1108/13527600010797156

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Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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