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Cross‐cultural perspectives for quality training

Joyce L. Grahn (Professor Emeritus of Marketing, University of Minnesota Duluth, MN)
David X. Swenson (Associate professor of Management, College of St. Scholastica, Duluth, MN)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 September 2000

2404

Abstract

Suggests ways to improve the quality of cross‐cultural training by the analysis of needs within expatriates. Identifies the countries for this training and matches the indicated needs with global business growth patterns. Reports on an internet survey of trainers and a review of global commerce which reveals a high mismatch between countries identified and emerging global markets. Cites a strong need for reformulating cross‐cultural training strategies and processes together with suggestions for the enhancement of global training.

Keywords

Citation

Grahn, J.L. and Swenson, D.X. (2000), "Cross‐cultural perspectives for quality training", Cross Cultural Management: An International Journal, Vol. 7 No. 3, pp. 19-24. https://doi.org/10.1108/13527600010797101

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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