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Indelible impressions of an authentic coach

Beverly Biggs (Beverly Biggs is a Doctoral Student in the Doctor of Education in Organizational Leadership Program, Pepperdine University, Graduate School of Education & Psychology, Culver City, California, USA.)

Team Performance Management

ISSN: 1352-7592

Article publication date: 1 December 2003



The article is about a coaching/mentoring style that was developed by an entrepreneur LaFay Davenport. Ms Davenport’s coaching strategy derived from the name of her business – Simply Raw Hair Designs. The name itself implies authenticity, wholesomeness. Ms Davenport has coached, mentored and led staff for over a quarter of a century using a coaching model called “sRAW” by the author. The appeal of this model is its simplicity and universal application. Many apprentices trained under her leadership have become successful entrepreneurs themselves. Repeat business of long‐time clients benchmarks her sustained success.



Biggs, B. (2003), "Indelible impressions of an authentic coach", Team Performance Management, Vol. 9 No. 7/8, pp. 205-206.




Copyright © 2003, MCB UP Limited

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