To read this content please select one of the options below:

Action research and knowledge creation: merits and challenges

Kjell Grønhaug (Kjell Grønhaug is Professor at the Norwegian School of Economics and Business Administration, Bergen‐Sandviken, Norway)
Olov Olson (Olov Olson is Professor at the Gothenburg School of Business Administration and Commercial Law, Gothenburg University, Gothenburg, Sweden)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 April 1999

3579

Abstract

Action research is conducted by researchers from a variety of disciplines, e.g. sociology, psychology, organization theory, management, marketing and accounting. Over the years, action research has been acclaimed and criticized. This paper focuses on controversies surrounding action research, and its specific merits and requirements. Action research as reflected in the literature is briefly reviewed and characterized and contrasted with traditional research. Specific challenges to do high quality action research are emphasized as well.

Keywords

Citation

Grønhaug, K. and Olson, O. (1999), "Action research and knowledge creation: merits and challenges", Qualitative Market Research, Vol. 2 No. 1, pp. 6-14. https://doi.org/10.1108/13522759910251891

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Related articles