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Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”

Ian Clarke (Professor of Retail Marketing, Durham University Business School, Durham City, UK)
Ian Kell (Management Teaching Fellow, Department of Retailing and Marketing, Manchester Metropolitan University, Manchester, UK)
Ruth Schmidt (Acting Head of Department, Department of Retailing and Marketing, Manchester Metropolitan University, Manchester, UK)
Claudio Vignali (Senior Lecturer, Department of Retailing and Marketing, Manchester Metropolitan University, Manchester, UK)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 December 1998

3142

Abstract

The paper argues the need for an appraisal of the symbolic meaning of the “pub” and derivative managerialist concepts from the perspective of the consumers’ experience. Set against background developments of the “pub”, the paper explores the use of semiotics as a means of examining the symbolic meaning of pre‐modern, modern and post‐modern pub formats. The paper draws on extensive interviews with a stratified purposive sample of customers of pub formats in the north‐west of England to undertake a semiotic appraisal of the reason why consumers “think the thoughts they do” about managerial developments of this distinctly social phenomenon.

Keywords

Citation

Clarke, I., Kell, I., Schmidt, R. and Vignali, C. (1998), "Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”", Qualitative Market Research, Vol. 1 No. 3, pp. 132-144. https://doi.org/10.1108/13522759810235197

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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