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The nature of networking in small firms

Aodheen O'Donnell (Lecturer in Communication and Advertising at the School of Communication, University of Ulster, Newtownabbey, UK)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 September 2004

Abstract

For some time, researchers at the marketing/entrepreneurship interface have employed the concepts of networks and networking as a means of exploring how entrepreneurs “do business”. More recently, attempts have been made to show how the process of networking contributes to small firm marketing. The overall research study on which this paper is based aimed to show how networking contributes to marketing. This paper focuses on a specific objective of the overall research study, namely an understanding of the process of small firm networking. It reviews previous research into the concept of networking and demonstrates how the process of networking can be captured as a number of dimensions along which entrepreneurial networking may vary. The paper then explains that while previous research has allowed a conceptual framework of small firm networking to be developed, further empirical research is merited and an entirely appropriate type of research is of a qualitative nature.

Keywords

Citation

O'Donnell, A. (2004), "The nature of networking in small firms", Qualitative Market Research, Vol. 7 No. 3, pp. 206-217. https://doi.org/10.1108/13522750410540218

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited