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Bla‐bla‐bla: video chat service on the Internet – a market feasibility study

Adam Lindgreen (Adam Lindgreen is Senior Lecturer, in the Department of Accounting, Finance and Marketing, Faculty of Technology and Management, Eindhoven University of Technology, Eindhoven, The Netherlands.)
Michael Antioco (Michael Antioco is a Professor, in the Department of Accounting, Finance and Marketing, Faculty of Technology and Management, Eindhoven University of Technology, Eindhoven, The Netherlands.)
Martin Wetzels (Martin Wetzels is a Professor, in the Department of Accounting, Finance and Marketing, Faculty of Technology and Management, Eindhoven University of Technology, Eindhoven, The Netherlands.)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 March 2004

1475

Abstract

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the original background filmed by the Web cam, and later re‐integrates them into a new background. The software program could, therefore, be interesting for advertising companies.

Keywords

Citation

Lindgreen, A., Antioco, M. and Wetzels, M. (2004), "Bla‐bla‐bla: video chat service on the Internet – a market feasibility study", Qualitative Market Research, Vol. 7 No. 1, pp. 20-33. https://doi.org/10.1108/13522750410512859

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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