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A new research medium, new research populations and seven deadly sins for Internet researchers

Clive Nancarrow (Clive Nancarrow is a Professor in Marketing at Bristol Business School, University of the West of England, UK.)
John Pallister (John Pallister is a Lecturer in Marketing at Cardiff Business School, University of Wales, UK.)
Ian Brace (Ian Brace is a Director of NFO BJM, London, UK.)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 September 2001

6592

Abstract

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for faster turnaround and low cost, while marketing research agencies’ naturally competitive endeavours represent the “push”. Attempts “to clear the e‐mist” regarding research on the Internet and examines the main types of Internet based research (qualitative and quantitative) as well as seven “sins” for Internet researchers – based on interviews with leading providers of Internet market research and IT specialists. Concludes that there is a need for both practitioners and academics to ensure their houses are kept in order and to respect the rights of respondents and clients and, just as importantly, be seen to be doing this and so keep possible interference by governments at bay.

Keywords

Citation

Nancarrow, C., Pallister, J. and Brace, I. (2001), "A new research medium, new research populations and seven deadly sins for Internet researchers", Qualitative Market Research, Vol. 4 No. 3, pp. 136-149. https://doi.org/10.1108/13522750110393044

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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