A new research medium, new research populations and seven deadly sins for Internet researchers
Abstract
The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for faster turnaround and low cost, while marketing research agencies’ naturally competitive endeavours represent the “push”. Attempts “to clear the e‐mist” regarding research on the Internet and examines the main types of Internet based research (qualitative and quantitative) as well as seven “sins” for Internet researchers – based on interviews with leading providers of Internet market research and IT specialists. Concludes that there is a need for both practitioners and academics to ensure their houses are kept in order and to respect the rights of respondents and clients and, just as importantly, be seen to be doing this and so keep possible interference by governments at bay.
Keywords
Citation
Nancarrow, C., Pallister, J. and Brace, I. (2001), "A new research medium, new research populations and seven deadly sins for Internet researchers", Qualitative Market Research, Vol. 4 No. 3, pp. 136-149. https://doi.org/10.1108/13522750110393044
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited