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Designing and conducting virtual focus groups

Casey Sweet (Casey Sweet is Principal at Quesst Qualitative Research, Brooklyn, New York, USA.)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 September 2001

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Abstract

Conducting qualitative research online is becoming more prominent and popular as a way of collecting insights and information as companies discover the advantages, learn the methodologies, and understand the most appropriate uses. Examines various aspects of the two most utilized methodologies for conducting online qualitative research and discusses each phase of designing and implementing such a study. Specific recommendations for conducting virtual groups and avoiding technical obstacles are offered for those new to the online venue.

Keywords

Citation

Sweet, C. (2001), "Designing and conducting virtual focus groups", Qualitative Market Research, Vol. 4 No. 3, pp. 130-135. https://doi.org/10.1108/13522750110393035

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited