“Experiential” research methodology: an integrated academic‐practitioner “team” approach

Ken Grant (Ken Grant is Deputy Head at the University of Monash, Melbourne, Australia.)
Audrey Gilmore (Audrey Gilmore is Reader in Marketing at the University of Ulster, Northern Ireland.)
David Carson (David Carson is Professor of Marketing at the University of Ulster, Northern Ireland.)
Richard Laney (Richard Laney is a Consultant to managers and is a founding director of Laney Pickett and Associates.)
Bill Pickett (Bill Pickett is a Consultant to managers and is a founding director of Laney Pickett and Associates.)

Qualitative Market Research

ISSN: 1352-2752

Publication date: 1 June 2001

Abstract

Considers how to research small and medium‐sized enterprise (SME) entrepreneurs’ decision making in the context of their own environment, in order to reach some in‐depth understanding of such phenomena. Previous work has called for the use of more appropriate methods for understanding and assessing SME management decision making. The discussion takes account of the characteristics of SME entrepreneurs, academic researchers’ approach to carrying out research and the contribution that can be made by consultant researchers with experience of SMEs. A research design incorporating the contribution of all three parties (entrepreneurs; academics; practitioner consultants) is described, detailing the research process in action. Finally the advantages of such a research design is illustrated.

Keywords

Citation

Grant, K., Gilmore, A., Carson, D., Laney, R. and Pickett, B. (2001), "“Experiential” research methodology: an integrated academic‐practitioner “team” approach", Qualitative Market Research, Vol. 4 No. 2, pp. 66-75. https://doi.org/10.1108/13522750110388563

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Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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