TY  - JOUR
AB  - Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, they face a culturally diverse population. When conducting research with different cultural groups, it is necessary to utilize culturally and linguistically appropriate instruments to measure various concepts. Frequently, details of instrument development are very limited, or omitted from presentation of research results. An instrument that is not properly adapted can have serious ramifications for study conclusions. This study attempts to identify alternatives for survey translation (specifically with a Hispanic subgroup), and provides some empirical evidence as to the effectiveness of a combination of these methods.
VL  - 3
IS  - 2
SN  - 1352-2752
DO  - 10.1108/13522750010322070
UR  - https://doi.org/10.1108/13522750010322070
AU  - McGorry Susan Y.
PY  - 2000
Y1  - 2000/01/01
TI  - Measurement in a cross‐cultural environment: survey translation issues
T2  - Qualitative Market Research: An International Journal
PB  - MCB UP Ltd
SP  - 74
EP  - 81
Y2  - 2024/04/20
ER  -