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Lost in music? Subjective personal introspection and popular music consumption

Avi Shankar (Avi Shankar is a Senior Lecturer in Marketing at Bristol Business School, University of the West of England, Bristol, UK)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 1 March 2000

Abstract

Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing the usefulness of the technique and highlights how it may be of use to practitioners.

Keywords

Citation

Shankar, A. (2000), "Lost in music? Subjective personal introspection and popular music consumption", Qualitative Market Research, Vol. 3 No. 1, pp. 27-37. https://doi.org/10.1108/13522750010310442

Publisher

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MCB UP Ltd

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