TY  - JOUR
AB  - Purpose– The purpose of this paper is first, to discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches; second, to describe the methodological lessons that the authors learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard; and third, to encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that are not fully understood.Design/methodology/approach– This paper is an opinion piece based on the authors' experience conducting a series of longitudinal mixed method studies.Findings– The authors suggest that in many studies, using a mixed method approach provides the best opportunity for addressing research questions.Originality/value– This paper provides encouragement to those who may wish to bridge the authors' ideological gaps and to those who are actively trying to do so.
VL  - 8
IS  - 1
SN  - 1176-6093
DO  - 10.1108/11766091111124702
UR  - https://doi.org/10.1108/11766091111124702
AU  - Malina Mary A.
AU  - Nørreklit Hanne S.O.
AU  - Selto Frank H.
ED  - Jennifer Grafton
ED  - Anna M Lillis
PY  - 2011
Y1  - 2011/01/01
TI  - Lessons learned: advantages and disadvantages of mixed method research
T2  - Qualitative Research in Accounting & Management
PB  - Emerald Group Publishing Limited
SP  - 59
EP  - 71
Y2  - 2024/04/19
ER  -