The battle to counter disruptive competition: continuous innovation vs “good” management

Abstract

Purpose

This article aims to examine an existential question that all long‐established firms need to face: is there an effective competitive response to counter disruptive innovation, and if so, what is it?

Design/methodology/approach

The paper evaluates current alternatives to dealing with the battle to counter disruptive competition: continuous innovation vs “Good” management.

Findings

The paper concludes that the most reliable strategy is continuous innovation.

Research limitations/implications

Only a small number of companies have pursued the approach and the experience is only in the ten to 15‐year range. More time is needed to assess the long‐term durability of the approach.

Practical implications

Most large organizations must make fundamental changes in the way they are managed if they wish to survive.

Originality/value

The paper offers a solution to disruptive competition, the most worrying management problem facing established organizations today.

Citation

Denning, S. (2012), "The battle to counter disruptive competition: continuous innovation vs “good” management", Strategy & Leadership, Vol. 40 No. 4, pp. 4-11. https://doi.org/10.1108/10878571211242894