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Global competition 2021: key capabilities for emerging opportunities

Armen Ovanessoff (Senior research fellow with the Accenture Institute for High Performance (
Mark Purdy (Executive research fellow and chief economist with the Accenture Institute for High Performance (

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 6 September 2011




The decade ahead will likely hold abundant opportunities for enterprises with the vision and energy to reach for them. This paper aims to look at how to take the most advantage of those opportunities.


The paper examines the forces that will drive future growth. Then it reports on what some of the most successful companies are doing to harness those forces. Their focus on three key capabilities offers valuable insights for any enterprise seeking to excel in the coming years.


Five areas of emerging economic opportunity are identified and the management capabilities to take advantage of them are described.

Practical implications

The companies most likely to be successful in capturing rewards from these opportunities now evolving are those that develop fresh thinking in the way they approach operational excellence, customers, innovation, and the trade‐off between global efficiency and local relevance.


The paper shows how leading companies are building innovative capabilities to master the challenges of the emerging opportunities of the next decade.



Ovanessoff, A. and Purdy, M. (2011), "Global competition 2021: key capabilities for emerging opportunities", Strategy & Leadership, Vol. 39 No. 5, pp. 46-55.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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