New business models for emerging media and entertainment revenue opportunities

Abstract

Purpose

As a growing share of consumer value shifts to new industry entrants, this paper seeks to suggest how long‐time leaders in many media and entertainment (M&E) market segments can replace declining traditional revenue with equivalent value from digital media.

Design/methodology/approach

The paper suggests how established media and entertainment companies – newspapers, broadcasters, music labels and movie studios – can proactively address both their potential revenue challenge and find new business models.

Findings

The paper finds that media companies need to “rethink” their business models and seek innovative ways to enhance the consumer experience and connect with consumers.

Research limitations/implications

This is a 2010 IBM Institute for Business Value analysis.

Practical implications

M&E companies will require the capabilities to build analytics and insights, develop consumer‐centric models and enable multiplatform delivery.

Originality/value

Three strategies will likely help M&E leaders overcome the revenue issues they face – focusing on the consumer experience, embracing new distribution platforms and expanding revenue models.

Citation

Berman, S.J., Battino, B. and Feldman, K. (2011), "New business models for emerging media and entertainment revenue opportunities", Strategy & Leadership, Vol. 39 No. 3, pp. 44-53. https://doi.org/10.1108/10878571111128810