TY  - JOUR
AB  - Purpose–The author believes that business leaders and writers are increasingly exploring a fundamental rethinking of the basic tenets of management. This paper aims to address this issue.Design/methodology/approach–The paper analyzes five shifts: the firm's goal (a shift from inside‐out to outside‐in); role of managers (a shift from controller to enabler); mode of coordination (from command and control to dynamic linking); values practiced (a shift from value to values); and communications (a shift from command to conversation).Findings–Among the most important changes being proposed are five basic shifts in management practice.Research limitations/implications–This paper offers a creative analysis of current business thinking.Practical implications–The raison d'être of the firm shifts from reducing transaction costs to scalable collaboration, learning and innovation.Originality/value–By adopting a people‐centered goal, a people‐centered role for managers, a people‐centered coordination mechanism, people‐centered values and people‐centered communication the leaders of a firm can focus on the people who are its customers.
VL  - 39
IS  - 2
SN  - 1087-8572
DO  - 10.1108/10878571111114428
UR  - https://doi.org/10.1108/10878571111114428
AU  - Denning Stephen
PY  - 2011
Y1  - 2011/01/01
TI  - The reinvention of management
T2  - Strategy & Leadership
PB  - Emerald Group Publishing Limited
SP  - 9
EP  - 17
Y2  - 2024/04/26
ER  -