The author believes that business leaders and writers are increasingly exploring a fundamental rethinking of the basic tenets of management. This paper aims to address this issue.
The paper analyzes five shifts: the firm's goal (a shift from inside‐out to outside‐in); role of managers (a shift from controller to enabler); mode of coordination (from command and control to dynamic linking); values practiced (a shift from value to values); and communications (a shift from command to conversation).
Among the most important changes being proposed are five basic shifts in management practice.
This paper offers a creative analysis of current business thinking.
The raison d'être of the firm shifts from reducing transaction costs to scalable collaboration, learning and innovation.
By adopting a people‐centered goal, a people‐centered role for managers, a people‐centered coordination mechanism, people‐centered values and people‐centered communication the leaders of a firm can focus on the people who are its customers.
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