Actions to implement three potent post‐crisis strategies

Saul J. Berman (Partner and Global Executive of IBM Global Business Services and leads the IBM Global Strategy & Change group (saul.berman@us.ibm.com))
Richard Christner (Partner in the Internal Strategy and Transformation practice within IBM Global Business Services (christnr@us.ibm.com))
Ragna Bell (Strategy and Change lead for the IBM Institute for Business Value within IBM Global Business Services (ragna.bell@us.ibm.com).)

Strategy & Leadership

ISSN: 1087-8572

Publication date: 7 September 2010

Abstract

Purpose

The purpose of this paper is to make suggestions as to how an organization successfully manage uncertainty and complexity and, ultimately, foster growth in the wake of the recent economic crisis.

Design/methodology/approach

The paper recommends three main goals that organizations should concentrate their actions around.

Findings

The paper finds that as organizations prepare for a future ripe with uncertainty, there is urgency for companies to take actions to prepare for the key opportunities presented in this post‐crisis environment. Business leaders should start by developing clear scenarios for their industry and the overall situation that can help identify which strategies and business models will best position their organization to succeed across the range of possible future outcomes. By combining an understanding of their current position with a clear set of future scenarios, they can select decisive moves across the three recommendations identified in this study

Originality/value

The paper presents useful information on action an organization can make in order to manage uncertainty and complexity and, ultimately, foster growth.

Keywords

Citation

Berman, S., Christner, R. and Bell, R. (2010), "Actions to implement three potent post‐crisis strategies", Strategy & Leadership, Vol. 38 No. 5, pp. 26-32. https://doi.org/10.1108/10878571011072057

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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