Actions to implement three potent post‐crisis strategies

Saul J. Berman (Partner and Global Executive of IBM Global Business Services and leads the IBM Global Strategy & Change group (
Richard Christner (Partner in the Internal Strategy and Transformation practice within IBM Global Business Services (
Ragna Bell (Strategy and Change lead for the IBM Institute for Business Value within IBM Global Business Services (

Strategy & Leadership

ISSN: 1087-8572

Publication date: 7 September 2010



The purpose of this paper is to make suggestions as to how an organization successfully manage uncertainty and complexity and, ultimately, foster growth in the wake of the recent economic crisis.


The paper recommends three main goals that organizations should concentrate their actions around.


The paper finds that as organizations prepare for a future ripe with uncertainty, there is urgency for companies to take actions to prepare for the key opportunities presented in this post‐crisis environment. Business leaders should start by developing clear scenarios for their industry and the overall situation that can help identify which strategies and business models will best position their organization to succeed across the range of possible future outcomes. By combining an understanding of their current position with a clear set of future scenarios, they can select decisive moves across the three recommendations identified in this study


The paper presents useful information on action an organization can make in order to manage uncertainty and complexity and, ultimately, foster growth.



Berman, S., Christner, R. and Bell, R. (2010), "Actions to implement three potent post‐crisis strategies", Strategy & Leadership, Vol. 38 No. 5, pp. 26-32.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.