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Surviving the recession and thriving beyond it: Rita McGrath explains how to deliver discovery‐driven growth

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 3 July 2009

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Abstract

Purpose

In the current recession, cost cutting alone will not enable companies to survive the recession and thrive beyond it. Companies need fresh ideas on how to continue their internal corporate venturing activities, but at lower cost and reduced exposure to risk. This paper aims to investigate this issue.

Design/methodology/approach

To provide corporate leaders with guidance on best practices for managing growth ventures, Strategy & Leadership interviewed internationally recognized authority, Rita G. McGrath, co‐author of Discovery‐driven Growth.

Findings

McGrath offers many tips and insights – from how to address customers' needs to building an organization capable of routinely producing discovery‐driven growth.

Practical implications

Companies want to be extracting resources from flat, slow‐growth or increasingly irrelevant lines of business in order to redirect them toward more valuable, higher‐growth and higher potential areas. Growth ventures can help companies identify where the future resources should go, as well as create a culture of constant investment in the future.

Originality/value

McGrath discusses important tools and techniques she and her colleagues have developed for assessing and managing discovery‐driven growth projects.

Keywords

Citation

Leavy, B. (2009), "Surviving the recession and thriving beyond it: Rita McGrath explains how to deliver discovery‐driven growth", Strategy & Leadership, Vol. 37 No. 4, pp. 5-12. https://doi.org/10.1108/10878570910971584

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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