Roundtable: how decision analytics help leaders compete

Strategy & Leadership

ISSN: 1087-8572

Publication date: 8 May 2009



The aim of the paper is to bring together a group of distinguished thinkers and practitioners from the Accenture Institute for High Performance Business from several disciplines for a roundtable discussion about “decisions analytics.”


At the center of the discussion was how to make better decisions using creative analysis in this period of ever increasing data volume, and with that, be more competitive.


Leading companies have decided that they are going to compete on the basis of their analytical capabilities. They are going to use complex mathematical and statistical analyses to make decisions, build those decisions into their operations, manage their relationships with customers, and even start assessing what kinds of people to hire.

Practical implications

The roundtable contributors concluded that with analytics, you have to creatively synthesize the information to get very specific, actionable points.


The roundtable authors represent companies adopting cutting edge practices in a variety of industries.



(2009), "Roundtable: how decision analytics help leaders compete", Strategy & Leadership, Vol. 37 No. 3, pp. 37-41.

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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