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Value 2.0: eight new rules for creating and capturing value from innovative technologies

Matt Porta (Global leader of IBM's Technology Strategy Consulting Practice (
Brian House (Senior Consultant in IBM's Strategy and Change practice in Global Business Services (
Lisa Buckley (Managing Consultant in IBM's Global Business Services (
Amy Blitz (Strategy and Change Lead for IBM's Institute for Business Value within Global Business Services (

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 4 July 2008




Business “rules” (for the way value is created) are rapidly evolving, necessitating transformational change. The confluence of several factors – the Internet, innovative new technologies, changing consumer preferences, intensified global competition, and the proliferation of fast‐evolving social technologies that connect people and ideas – is driving the need to change. This paper aims to investigate these issues/


The paper looks at eight new rules which have been identified through research on 100 technology start‐ups and 40 early adopter large enterprises that were then refined based on insights from technology analysts, IBM business leaders and the venture capital community.


The paper finds that these rules, referred to as Value 2.0, illustrate unique ways in which emerging technologies are enabling new value creation in an enterprise.

Practical implications

Corporations can use the eight rules to capitalize on new markets and business models, get closer to markets and customers and create new capabilities


The Value 2.0 proficiencies described in the article seem likely to be critical in coming years for corporations in many industries.



Porta, M., House, B., Buckley, L. and Blitz, A. (2008), "Value 2.0: eight new rules for creating and capturing value from innovative technologies", Strategy & Leadership, Vol. 36 No. 4, pp. 10-18.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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