Books and journals Case studies Expert Briefings Open Access
Advanced search

How to develop a customized corporate energy strategy

Bill Ralston (President of PGO Consulting, LLC, located in Los Altos Hills, California (bill@projectsgo.com). He is the co‐author, with Ian Wilson, of The Scenario Planning Handbook (Thomson, 2006).)

Strategy & Leadership

ISSN: 1087-8572

Publication date: 7 March 2008

Abstract

Purpose

–

Corporations need a structure for thinking through the development of a new energy/environment strategy and the business implications of different strategy alternatives. This paper aims to investigate how to develop a customized corporate energy strategy.

Design/methodology/approach

–

This four‐step process focuses on the major energy/environment issues requiring corporate decisions; it generates two alternate scenarios of the future that span the possibilities and identifies basic policy choices for corporations and also the tradeoffs to be made.

Findings

–

The paper finds that this process to develop a new energy strategy addresses the prospects that the way an organization manages its energy and environmental threats and opportunities over the next 15 years could invigorate or cripple it. The four major drivers of uncertainty for the future: the dynamics of energy supply and demand, global warming effects, society's environmental‐mitigation and remediation priorities, and world economic development outcomes.

Research limitations/implications

–

Bill Ralston is the co‐author of the best‐practice guide The Scenario Planning Handbook (with Ian Wilson).

Practical implications

–

The four‐step process outlined here provides corporate executives the practical means to interpret the global forces buffeting them, to identify new pathways for creating value in the future and to get started.

Originality/value

–

This process to develop a new energy strategy evaluates the prospects that the way an organization manages its energy and environmental threats and opportunities over the next 15 years could invigorate or cripple it.

Keywords

  • Sustainable development
  • Corporate strategy
  • Economic growth
  • Leadership

Citation

Ralston, B. (2008), "How to develop a customized corporate energy strategy", Strategy & Leadership, Vol. 36 No. 2, pp. 30-39. https://doi.org/10.1108/10878570810858194

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Please note you do not have access to teaching notes

You may be able to access teaching notes by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
If you think you should have access to this content, click the button to contact our support team.
Contact us

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
Login
To rent this content from Deepdyve, please click the button.
Rent from Deepdyve
If you think you should have access to this content, click the button to contact our support team.
Contact us
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here