Periscopic media tour
Abstract
Purpose
Over a two‐month period, the editor of this review has searched worldwide for the most interesting and useful media articles on the topic of strategic management for the July/August issue of Strategy & Leadership.
Design/methodology/approach
In addition to his own collection of finds, the editor sorted through suggestions by a team of veteran top managers and senior academics for new strategic concepts and actions.
Findings
The result is a surprisingly diverse set of media discoveries on such topics as best‐in‐class metrics, the value of an MBA, consumer market evolution, new Internet marketing concepts, price cut traps, must win battles, Google business model innovations, the strategy/design interface.
Practical implications
URL links and references have been provided for the articles so that managers can easily follow up this quick scan of the media by reading the articles in full.
Originality/value
Provides a snapshot of what managers are reading and a guide to trends and fresh thinking.
Keywords
Citation
Henry, C. (2006), "Periscopic media tour", Strategy & Leadership, Vol. 34 No. 5, pp. 58-66. https://doi.org/10.1108/10878570610684865
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited