Eli Lilly's director of alliance management tells how the company has learned to make a success of its partnership strategy.
The author describes best practices and key principles.
The Lilly process has proven successful – of the last six products the firm has launched, four are promoted with a partner.
Lilly has developed a “three‐dimensional fit” analysis that helps the firm identify elements of strategic fit, cultural fit and operational fit between Lilly and a partner company.
Lilly describes how the elements of their alliance program increase the likelihood of success for individual partnerships and how a continuous learning process contributes to the success of future alliances.
Emerald Group Publishing Limited
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