TY - JOUR AB - Purpose–Guidelines for igniting and sustaining a change initiative that will generate competitive advantage.Design/methodology/approach–As a coach and facilitator of a number of highly successful change efforts, the author has discovered a few key practices can provide leaders with a clear roadmap for guiding a major strategic initiative.Findings–Based on the author's experience managing many assignments for large corporations, when six conditions for igniting a transformation process are fulfilled, and are coupled with these six requisites of leadership engagement, real change will occur.Research limitations/implications–As one case indicates, teams that employ the author's approach can become a model for others in their organization.Practical implications–Effective leaders helping to produce real value for great teams have to go for change selectively, constructively, personally and, above all, credibly.original/value of paper–A creative look at overcoming the many hurdles involved in implementing change can provide leaders with a clear indicator of whether or not to proceed with a major effort or, instead, to save their credibility and elect to aim at more focused operational improvements. VL - 34 IS - 1 SN - 1087-8572 DO - 10.1108/10878570610637867 UR - https://doi.org/10.1108/10878570610637867 AU - Khan Omar S. PY - 2006 Y1 - 2006/01/01 TI - The case for real change T2 - Strategy & Leadership PB - Emerald Group Publishing Limited SP - 32 EP - 35 Y2 - 2024/04/25 ER -