An explosion of new media delivery technologies allows consumers to tap into information and entertainment, served up on demand. However, most media and entertainment (M&E) businesses are finding that an “on demand” business strategy has to mean far more than simply making content quickly and easily accessible to consumers. Today’s turbulent buyer’s market has made it critical for an M&E company to acquire a new set of business capabilities to survive in the on demand era. M&E businesses need a model for successfully meeting the challenges of this on demand era. Starting with a look at how the industry got to this point, the author describes what an on demand M&E business might look like, and provides a roadmap for M&E executives that can help them compete successfully in the on demand world.
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Emerald Group Publishing Limited
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