To read this content please select one of the options below:

Outsourcing as a strategy for driving transformation

Jane C. Linder (Executive Research Fellow, Director of Research at the Accenture Institute for High Performance Business ( Before joining Accenture she was a senior executive at a global consumer goods firm and a professor at Harvard Business School. Her book, Outsourcing for Radical Change, was published in March. Her other published research can be reviewed at

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 December 2004



This article demonstrates how a few leading edge companies have successfully implemented an outsourcing strategy to drive radical change and enterprise transformation. A strategy of transformational outsourcing seeks a rapid, sustainable, step‐change improvement in enterprise‐level performance. When should firms consider transformational outsourcing as a strategic option or imperative? Accenture research highlights at least four contingencies – for scaling up rapidly, for removing the constraints to break‐through growth, for catalyzing broad cultural change, and for radical renewal. A case study shows how by outsourcing their entire maintenance staff, the senior leadership at a large New Zealand pulp and paper mill initiated a two‐phase project to first reduce their workforce and then set the stage for a company‐wide change in their relationship with their unions. In “phase 1,” instead of continuing to battle with their heavily unionized maintenance workforce, mill management partnered with a global maintenance services provider that will take over the function. The deal set the stage for “phase 2,” during which the firm switched many of its other workers from hourly to salaried status. As a result the mill has taken a giant step forward in productivity, cost structure, and flexibility.



Linder, J.C. (2004), "Outsourcing as a strategy for driving transformation", Strategy & Leadership, Vol. 32 No. 6, pp. 26-31.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Related articles