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What’s the board’s role in strategy development?: A strategic reference framework for the board

Gillis J. Jonk (Principal of consulting firm A.T. Kearney, based in Amsterdam. (
Jan Schaap (Vice President, A.T. Kearney Executive Search, based in Amsterdam. (

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 October 2004



Advice for senior management and board members on how to properly assess the future value creation potential of the company through strategic plans and initiatives. The number and variety of complex strategic maneuvers – such as, outsourcing, off‐shoring, supply chain pooling, contract manufacturing, co‐developing, co‐branding, co‐marketing, licensing and joint ventures – strains the existing strategic corporate governance processes at most firms. The risks of these long‐term initiatives cannot be captured in quarterly performance data. Corporate governance would be made more effective by defining explicit ways the board could use to evaluate new strategic opportunities and new sources of business risk. An innovative but practical solution is to create a strategic reference framework for the businesses segments. Executives and boards would turn to the framework to quickly evaluate strategic initiatives and assess strategic business risk in much the same way as they use financial reference frameworks to evaluate financial performance.



Jonk, G.J. and Schaap, J. (2004), "What’s the board’s role in strategy development?: A strategic reference framework for the board", Strategy & Leadership, Vol. 32 No. 5, pp. 38-44.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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