Prospecting for valuable evidence: why scholarly research can be a goldmine for managers
Robert I. Sutton
(Robert I. Sutton is a Professor in the Department of Management Science and Engineering and Co‐Director, Center for Work, Technology, and Organization at Stanford University (bobsut@Stanford.edu and http://www.stanford.edu/∼bobsut). He is the author of Weird Ideas That Work: 11½ Practices for Promoting, Managing, and Sustaining Innovation (The Free Press, 2002) and co‐author (with Jeffrey Pfeffer) of The Knowing‐Doing Gap (Harvard Business School Press, 2000). Pfeffer and Sutton are currently writing Dangerous Half‐Truths: The Case for Evidence‐Based Management.)
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Abstract
States the top reason why managers should take notice of scholarly research is because actions based on sound evidence beat those based on suspect intuition every time. Posits that even academic research at its best is perhaps not that much of a better alternative to guru’s fads and fantasies.
Keywords
Citation
Sutton, R.I. (2004), "Prospecting for valuable evidence: why scholarly research can be a goldmine for managers", Strategy & Leadership, Vol. 32 No. 1, pp. 27-33. https://doi.org/10.1108/10878570410511390
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited