Prospecting for valuable evidence: why scholarly research can be a goldmine for managers
Article publication date: 1 February 2004
States the top reason why managers should take notice of scholarly research is because actions based on sound evidence beat those based on suspect intuition every time. Posits that even academic research at its best is perhaps not that much of a better alternative to guru’s fads and fantasies.
Sutton, R.I. (2004), "Prospecting for valuable evidence: why scholarly research can be a goldmine for managers", Strategy & Leadership, Vol. 32 No. 1, pp. 27-33. https://doi.org/10.1108/10878570410511390
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