The CEO’s “how to” guide to crisis communications
Loretta Ucelli
(Loretta Ucelli is former White House communications director for President Clinton. Prior to that she was the chief communications strategist for the Environmental Protection Agency. Ms Ucelli is now executive vice president and global chair of Edelman’s Issues and Crisis Management practice (Loretta.Ucelli @edelman.com).)
3997
Abstract
The best way to manage a crisis that requires communication with stakeholders is to plan for a variety of emergencies. In some cases, anticipating a crisis can even go a long way toward preventing one. Crisis can come in many forms ‐‐ from a product recall to a class‐action lawsuit to an SEC investigation. Being prepared to communicate quickly and adroitly‐and regularly rehearsing‐‐ is a corporation’s best defense against a wide range of possible miscommunication risks. The author proposes a six‐step plan.
Keywords
Citation
Ucelli, L. (2002), "The CEO’s “how to” guide to crisis communications", Strategy & Leadership, Vol. 30 No. 2, pp. 21-24. https://doi.org/10.1108/10878570210422111
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited