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Innovation:: the new core competency

Robert B. Tucker (Robert Tucker is president of The Innovation Resource, a research and executive development firm based in Santa Barbara, California (www.innovationresource.com). A frequent keynote speaker at conferences, he is the author of the international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century (Berkley Books, 1998).)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 February 2001

7396

Abstract

The new century promises to bring more change, more complexity, and more competition. As a result, enterprisewide innovation will become a required operational discipline. Managing innovation in this environment involves four key principles: the approach must be comprehensive; innovation must include an organized, systematic, and continual search for new opportunities; organizations must involve everyone in the innovation process; a company must work constantly on improving its climate for innovation.

Keywords

Citation

Tucker, R.B. (2001), "Innovation:: the new core competency", Strategy & Leadership, Vol. 29 No. 1, pp. 11-14. https://doi.org/10.1108/10878570110694616

Publisher

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MCB UP Ltd

Copyright © 2001, Company

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