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Meeting real needs with real products

Christopher W. Miller (Chris Miller has been a significant contributor to the world of new product development for over two decades. He is on the board of the Product Development and Management Association and has published dozens of articles focused primarily on the earliest stages of the new product conceptualization process. As founder of Innovation Focus (www.innovationfocus.com), a leading consultancy in the process of creating new business development ideas, he has worked with over 200 of the world’s leading corporations, including over half of the Fortune 100.)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 February 2001

901

Abstract

Nothing is more fundamental to a company’s well‐being than a meaningfully differentiated product that is valued by a significant set of customers. Healthy companies focus on growth from new products. Product is consumer need merging with organizational ability. The creation of new products requires that these essential components be pulled apart and looked at separately. A new product focus directs an organization toward its customers and its technology and away from internal issues. This article includes specific guidelines for making meaningful product innovation happen.

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Citation

Miller, C.W. (2001), "Meeting real needs with real products", Strategy & Leadership, Vol. 29 No. 1, pp. 15-20. https://doi.org/10.1108/10878570110380768

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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