A new neuroscience of leadership:

Robert K. Cooper (Robert Cooper is chair of Advanced Excellence Systems, a leadership consulting firm based in Ann Arbor, Michigan (www.theother90percent.com). He is a faculty member in the Lessons in Leadership Distinguished Speaker Series and a Fellow at the Silicon Valley World Internet Center. Dr Cooper is widely known for his work on how exceptional leaders and teams liberate untapped human capacity and excel under pressure. His books include Executive EQ: Emotional Intelligence in Leadership and Organizations (Grosset/Putnam, 1997), and The Other 90%TM: How to Unlock Your Vast Untapped Potential for Leadership and Life (Crown Business Books, May 2001).)

Strategy & Leadership

ISSN: 1087-8572

Publication date: 1 December 2000


To be effective in today’s complex and changing world, managers need new insights and skills that up‐end conventional thinking about human potential, trust, energy, initiative, and commitment. Neuroscience holds the key to accomplishing this goal. The old belief was that all sensory input went directly to the brain, where a behavioral response was shaped. The new findings show that the gut brain and the heart brain are involved first. The author shows how accessing all three brains can improve leader effectiveness.



Cooper, R. (2000), "A new neuroscience of leadership:", Strategy & Leadership, Vol. 28 No. 6, pp. 11-15. https://doi.org/10.1108/10878570010694365

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