TY  - JOUR
AB  - The emergence of the digital marketplace has changed everything about how products are bought and sold. Over the past decade, US corporations have spent billions of dollars improving the structural integrity of a system designed by the seller to educate customers on the merits of their products and company. But that strategy survives only as long as a seller‐controlled environment dominates. Now customers dictate the future of many selling strategies. The author comments on nine building blocks that constitute the foundation for innovation and prosperity in the digital economy.
VL  - 28
IS  - 5
SN  - 1087-8572
DO  - 10.1108/10878570010379400
UR  - https://doi.org/10.1108/10878570010379400
AU  - Harris Randy
PY  - 2000
Y1  - 2000/01/01
TI  - Buying and selling in adigital world
T2  - Strategy & Leadership
PB  - MCB UP Ltd
SP  - 15
EP  - 20
Y2  - 2024/04/25
ER  -