TY  - JOUR
AB  - New consumers have emerged in North America. These consumers have higher expectations and are more demanding than yesterday’s consumers. Businesses must meet these requirements if they are to hold a competitive place in today’s marketplace. The authors report on research that identifies the key characteristics of the new consumers and suggest worker attitudes and behaviors that must be employed to serve these changing demands. This article also includes a lengthy sidebar that examines the factors that drive consumer attitude change over time.
VL  - 28
IS  - 5
SN  - 1087-8572
DO  - 10.1108/10878570010379383
UR  - https://doi.org/10.1108/10878570010379383
AU  - Kress Katherine
AU  - Ozawa Nancy
AU  - Schmid Gregory
PY  - 2000
Y1  - 2000/01/01
TI  - The new consumer emerges
T2  - Strategy & Leadership
PB  - MCB UP Ltd
SP  - 4
EP  - 11
Y2  - 2024/04/19
ER  -