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The new rules:: ethics, social responsibility and strategy

Ian Wilson (Ian Wilson is principal of Wolf Enterprises, based in San Rafael, California. He is the author of The New Rules of Corporate Conduct: Rewriting the Social Charter (Quorum Books, Westport, Connecticut, 2000).)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 June 2000

Abstract

The author outlines a “new rules” agenda for business that is being driven by changing market forces and growing public expectations. The new rules address seven primary issues: corporate legitimacy and stakeholder relations, corporate governance, increased equity and diversity, environmental preservation, the new “employment contract,” redefined public‐private sector relations, and improved ethical performance. The new rules are evolving not only from the demands of public interest groups; they also represent arenas of action already being taken by leading corporations. Thus, social responsibility has moved far beyond peripheral “do‐goodism” and entered the central sphere of corporate strategy.

Keywords

Citation

Wilson, I. (2000), "The new rules:: ethics, social responsibility and strategy", Strategy & Leadership, Vol. 28 No. 3, pp. 12-16. https://doi.org/10.1108/10878570010348549

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited