TY  - JOUR
AB  - This article presents a new way of thinking about assessing the value of online communities. The author examines both the different kinds of communities and the specific ways in which these communities might be evaluated. Three concepts are important to measuring the value of these communities: the incremental value a community generates, how to determine community membership, and the importance of converting visiting members to using members.
VL  - 28
IS  - 2
SN  - 1087-8572
DO  - 10.1108/10878570010341609
UR  - https://doi.org/10.1108/10878570010341609
AU  - Cothrel Joseph P.
PY  - 2000
Y1  - 2000/01/01
TI  - Measuring the success of an online community
T2  - Strategy & Leadership
PB  - MCB UP Ltd
SP  - 17
EP  - 21
Y2  - 2024/04/25
ER  -