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Pattern thinking:: a strategic shortcut

Adrian J. Slywotzky (Vice president of Mercer Management Consulting, based in Boston, Massachusetts. Co‐author of the book, Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business (Random House, 1999).)
David J. Morrison (Vice chairman of Mercer Management Consulting, based in Boston, Massachusetts. Co‐author of the book, Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business (Random House, 1999).)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 1 February 2000

Abstract

This article describes the application of pattern thinking to strategy. Patterns provide a powerful discipline to see order beneath the surface chaos. Pattern thinking can help entrepreneurs, managers, investors, and key talent to anticipate the likely direction of changes even before they happen. It reveals the economic meaning of these changes and provides the tools to capitalize on them. The authors report on groundbreaking research into over 200 companies in 40 industries, and they cite several examples of companies which have profited from analyzing their opportunities according to the profit pattern matrix.

Keywords

Citation

Slywotzky, A.J. and Morrison, D.J. (2000), "Pattern thinking:: a strategic shortcut", Strategy & Leadership, Vol. 28 No. 1, pp. 12-17. https://doi.org/10.1108/10878570010335930

Publisher

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MCB UP Ltd

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