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Kazoo while you work: transforming people skills for the conceptual age

William Protzmann (Protzmann is Founder and President of TetraDym Inc, based in Idyllwild, CA. He can be contacted at 1 800 955‐5985 or

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 January 2006




To highlight the need for a new paradigm for business thinking as the information age matures and white‐collar jobs shift to lower cost providers overseas


The emphasis of our business culture and education in developed countries has been dominated by a logical, sequential form of thinking associated with the left hemisphere of the brain. To compete, we will now have to promote and develop the type of creative, non‐sequential, “big‐picture” thinking skills that are usually associated with the right hemisphere.


Although some people show more creative abilities at an early age than others, we all have these capabilities. Through development with music, breathing, even video games, these right‐brain skills can be stimulated and strengthened.


Although there has been much research into the different forms of thinking the left and right hemispheres of the brain excel at, this focuses application to a relatively new and alarming trend that threatens business and employment in the USA as knowledge work becomes an outsourceable commodity.



Protzmann, W. (2006), "Kazoo while you work: transforming people skills for the conceptual age", Handbook of Business Strategy, Vol. 7 No. 1, pp. 381-385.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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