Kazoo while you work: transforming people skills for the conceptual age

Abstract

Purpose

To highlight the need for a new paradigm for business thinking as the information age matures and white‐collar jobs shift to lower cost providers overseas

Design/methodology/approach

The emphasis of our business culture and education in developed countries has been dominated by a logical, sequential form of thinking associated with the left hemisphere of the brain. To compete, we will now have to promote and develop the type of creative, non‐sequential, “big‐picture” thinking skills that are usually associated with the right hemisphere.

Findings

Although some people show more creative abilities at an early age than others, we all have these capabilities. Through development with music, breathing, even video games, these right‐brain skills can be stimulated and strengthened.

Originality/value

Although there has been much research into the different forms of thinking the left and right hemispheres of the brain excel at, this focuses application to a relatively new and alarming trend that threatens business and employment in the USA as knowledge work becomes an outsourceable commodity.

Citation

Protzmann, W. (2006), "Kazoo while you work: transforming people skills for the conceptual age", Handbook of Business Strategy, Vol. 7 No. 1, pp. 381-385. https://doi.org/10.1108/10775730610619115