TY  - JOUR
AB  - Purpose– This study aimed to explain the high failure rate of e‐commerce ventures.Design/methodology/approach– Both quantitative and qualitative methods were used to examine more than 100 e‐commerce ventures.Findings– The key failure factors for e‐commerce ventures were found to include a lack of: a sound business idea, good market knowledge, long‐term planning, external relationships, and balanced business development. Research limitations/implications– Further research is recommended to examine if the key success/failure factors for e‐commerce differ across industries and geographic markets.Practical implications– The findings strongly suggest that e‐business development is a slow and steady process, with planning and relationship building being critical to success.Original/value of paper– By systematic examining cause‐and‐effect relationships in e‐commerce ventures, this study has demonstrated the paramount importance of strategic management.
VL  - 7
IS  - 1
SN  - 1077-5730
DO  - 10.1108/10775730610619034
UR  - https://doi.org/10.1108/10775730610619034
AU  - Martinsons Maris G.
PY  - 2006
Y1  - 2006/01/01
TI  - Strategic management lessons from e‐commerce
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 337
EP  - 340
Y2  - 2024/09/20
ER  -