Improving the performance of technology partnerships: a case study in the Turkish textile industry

Abstract

Purpose

Collaboration is an advantageous strategy for technology‐based competition. Thus, it is of high concern to understand mechanisms behind the success of collaborations such as performance measurement system. This paper will present an empirical study conducted in the Turkish textile industry where performance measures are developed and applied.

Design/methodology/approach

The paper utilizes a combination of interviews and surveys to collect data from 3T partners that are six technology supplying and ten dyeing and finishing companies. The findings indicate that besides trust, the existence of a performance measurement system is an extremely important bridge for effective supply chain collaboration (SCC). Such a system should cover metrics related to internal performance, perceptions of partners regarding the alliance performance, and the degree of inter‐firm relationship.

Findings

The paper is based on a technology partnership so the results need to be taken cautiously. However, it is clear that 3T is a successful technological partnership with six new technologies developed in two‐year period. There are some potential improvement areas, particularly in its internal activities and its relationship with the partners. The study shows that as the level of information sharing and communication among the partners increase, the performance and the benefits of the collaboration also increase.

Originality/value

SCC can have long‐term goals like continuous product innovation as experienced in 3T and this might increase overall performance of an industry. That is why SCC might be particularly important tool for developing country firms that lack both financial and human resources.

Citation

Cetindamar, D., Çatay, B. and Serdar Basmaci, O. (2006), "Improving the performance of technology partnerships: a case study in the Turkish textile industry", Handbook of Business Strategy, Vol. 7 No. 1, pp. 319-323. https://doi.org/10.1108/10775730610619007