Winning through strategic communities: a case study

Abstract

Purpose

Aims to provide new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation through an in‐depth case study.

Design/methodology/approach

Argues that community leaders can develop a business concept of a strategic community comprised of diverse types of business and process to achieve business innovation. Studies a mobile phone business in Japan towards mobile multimedia revolution that illustrates the new product and service development as an instance of the latest business case of networked strategic communities.

Findings

Community leaders serve an important function in creating networked strategic communities. The case study shows how community leaders have created networked strategic communities in which telecom carrier, contents providers, terminal manufacturers, platform vendors and international carriers take part in the business development of new mobile multimedia services.

Originality/value

Provides new practical viewpoints regarding the knowledge management and leadership theory of corporate innovation.

Citation

Kodama, M. (2006), "Winning through strategic communities: a case study", Handbook of Business Strategy, Vol. 7 No. 1, pp. 169-177. https://doi.org/10.1108/10775730610618783