Strategy gone bad: doing the wrong thing

Sydney Finkelstein (This article is based on the book Why Smart Executives Fail (Portfolio, 2003) by Sydney Finkelstein, Professor of Strategy and Leadership, Tuck School of Business at Dartmouth College, Hanover, New Hampshire. More information is available at
Scott Borg (Scott Borg is a well‐known researcher and consultant.)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004


What is strategy? Countless books, MBA programs, executive education initiatives, and consultants are available to answer this question in excruciating detail. But let’s cut to the chase. Strategy is what a company does, or doesn’t do, to fulfill its vision in a competitive marketplace.



Finkelstein, S. and Borg, S. (2004), "Strategy gone bad: doing the wrong thing", Handbook of Business Strategy, Vol. 5 No. 1, pp. 115-124.

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