Strategy gone bad: doing the wrong thing
Sydney Finkelstein
(This article is based on the book Why Smart Executives Fail (Portfolio, 2003) by Sydney Finkelstein, Professor of Strategy and Leadership, Tuck School of Business at Dartmouth College, Hanover, New Hampshire. More information is available at www.whysmartexecutivesfail.com.)
Scott Borg
(Scott Borg is a well‐known researcher and consultant.)
Abstract
What is strategy? Countless books, MBA programs, executive education initiatives, and consultants are available to answer this question in excruciating detail. But let’s cut to the chase. Strategy is what a company does, or doesn’t do, to fulfill its vision in a competitive marketplace.
Keywords
Citation
Finkelstein, S. and Borg, S. (2004), "Strategy gone bad: doing the wrong thing", Handbook of Business Strategy, Vol. 5 No. 1, pp. 115-124. https://doi.org/10.1108/10775730410698516
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:Emerald Group Publishing Limited
Copyright © 2004, Authors
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