Strategy gone bad: doing the wrong thing
Abstract
What is strategy? Countless books, MBA programs, executive education initiatives, and consultants are available to answer this question in excruciating detail. But let’s cut to the chase. Strategy is what a company does, or doesn’t do, to fulfill its vision in a competitive marketplace.
Keywords
Citation
Finkelstein, S. and Borg, S. (2004), "Strategy gone bad: doing the wrong thing", Handbook of Business Strategy, Vol. 5 No. 1, pp. 115-124. https://doi.org/10.1108/10775730410698516
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Authors