TY  - JOUR
AB  - The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two‐way exchange – one part dialogue, one part listening.
VL  - 5
IS  - 1
SN  - 1077-5730
DO  - 10.1108/10775730410495106
UR  - https://doi.org/10.1108/10775730410495106
AU  - Messmer Max
PY  - 2004
Y1  - 2004/01/01
TI  - Closing the communication gap
T2  - Handbook of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 87
EP  - 92
Y2  - 2024/05/04
ER  -