Closing the communication gap

Max Messmer (Chairman and CEO of Robert Half Management Resources, a division of Robert Half International Inc. Robert Half Management Resources is the world’s premier provider of senior‐level accounting and finance professionals on a project basis. Mr Messmer’s books include The Fast Forward MBA in Hiring (John Wiley & Sons), Motivating Employees For Dummies, Managing Your Career For Dummies, Job Hunting For Dummies, 2nd Ed. and Human Resources Kit For Dummies (Hungry Minds).)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2004


The fast and efficient exchange of information is undeniably a competitive advantage in business. And in a fluctuating economic environment, it’s paramount. Unfortunately, in the rush to adapt to market needs, many organizations sacrifice effective communication. As priorities shift, executives may impart only the immediate goals and fail to share the rationale and strategies behind them. They may be so focused on results, they neglect to praise and reward their staff. Most of all, managers may forget that communication is a two‐way exchange – one part dialogue, one part listening.



Messmer, M. (2004), "Closing the communication gap", Handbook of Business Strategy, Vol. 5 No. 1, pp. 87-92.

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Copyright © 2004, Emerald Group Publishing Limited

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